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Merrill Grand Opening

- (August 18, 2017) -
On Friday, August 18th Nortrax celebrated the grand opening of their new flagship store in Merrill, Wisconsin. Leading off the day was a ribbon cutting ceremony with the Merrill Chamber of Commerce and Mayor Bill Bialecki, along with Max Guinn, President of John Deere Worldwide Construction & Forestry, David Thorne, John Deere Senior Vice President of Worldwide Construction & Forestry Sales and Marketing, Dale Gessell, Nortrax Vice President, and Matt Hanson, Nortrax General Manager.
Over 650 guests attended the event which included tours of the new 30,000 square foot facility. A large demonstration area on the property was set up so customers could run the latest models of John Deere construction and forestry equipment like the 672G motor grader, 744K wheel loader, 245G excavator, 750K Smart Grade dozer, and the 1210G forwarder with Intelligent Boom Control. A special technology machine monitoring booth was on display with Jim Bell and Rob Newman, Nortrax Product Support Technology Representatives demonstrating John Deere WorkSight™ features like JDLink™ telematics and TimberNavi, a fully integrated jobsite mapping solution for loggers.
Lunch was served and door prizes were given out throughout the day. The grand prize of a John Deere toy gator, donated by John Deere Financial was won by Merrill resident Paul Hendrickson and a Yeti cooler, donated by Waratah, was won by Merrill resident Lee Gille. In addition, Nortrax vendors TopCon, Little Falls, Towmaster, Okada, DeClean, and Pomps Tire also participated with booths and door prizes for attendees.
Max Guinn, President of John Deere Worldwide Construction & Forestry and Dale Gessell, Nortrax Vice President both addressed the crowd at lunchtime. They spoke about the anticipation of unveiling the impressive facility to Nortrax customers and the community, as well as their confidence in the Wisconsin business climate and how for over 180 years, John Deere has stood for integrity, quality, commitment and innovation.

Nortrax, Inc., a John Deere company operates John Deere construction and forestry dealerships throughout the United States and Canada. We are committed to serving those linked to the land based on our core values of integrity, quality, commitment and innovation, values that have sustained John Deere for over 179 years.  Based in Tampa, FL, the company supports the construction, forestry, commercial worksite and mining markets in Eastern Canada, as well as the Midwest, Northeast, and Southeast Regions of the United States. Nortrax specializes in the sales, service and support of John Deere construction and forestry machines through the new, used and rental channels.  Additional information about Nortrax, Inc., its products, services and career opportunities can be found online at

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