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We Stand Ready.

Gonzalez & Sons Equipment (G&S)
Rafael Valdes, Nortrax Territory Manager and Gonzalez Fleet Manager, Manual Alonso

Gonzalez & Sons - Build a Better Florida

Gonzalez & Sons Equipment (G&S) has been an industry staple in Medley, Florida, for more than 30 years. G&S was formed by principals who boast more than 85 years of combined experience in civil and mechanical engineering and construction allowing the business to build a well-rounded portfolio of underground work, building construction, road construction, forestry, and pretty much anything that allows them to play in the dirt.

G&S’s philosophy is to provide outstanding professional services, to be responsive to the client’s needs, and to maintain reasonable fees while adhering to the highest technical and ethical standards possible.

“Our primary goal is to develop a long-term client relationship,” said Juan Carlos Gonzalez, President and Chief Executive Officer. “In order to support this objective, we provide our employees with a challenging and safe work environment. We provide our staff with the structure and creative framework to achieve their professional goals and directly benefit by their superior performance.” In other words, giving employees challenging and fulfilling jobs results in their feeling that they have a personal stake in the performance of the company and the happiness of the clientele.

“Our system works well in assuring responsiveness, attention to detail, and better-quality customer service,” he said. “At G&S, we earn our client’s trust by protecting their business as if it were our own.” And the length of the company’s history in business certainly shows that to be true.

John Deere has been a proud part of G&S’s success with more than 80 percent of their wheel loader and backhoe fleets being Deere machines. “John Deere loaders bring advantages in dependability, speed, and power. They are also easy to operate,” said Gonzalez. “He said that Nortrax has been a wonderful extension to their Deere machines as they have been offering great service and support to the company for many years.

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